Co-op Enters Mobile Marketing Arena
Daily Text Message Alerts Help Customers Save Money
BRATTLEBORO – The Brattleboro Food Cooperative announced today the launch of a mobile text messaging alert system that is designed to inform on-the-go shoppers of in-store sales and promotions.
Since May the Co-op has featured a different steeply discounted item everyday under the banner of “Wild Deal of the Day”. Now, consumers will be able to get these notices sent directly to their mobile phone. David Cadran, Shareholder Services Coordinator, said “The process is designed to be as simple as possible, just text the keyword to the phone number provided and you’re signed up.”