VPR

I was listening to VPR, Vermont Public radio, today when they announced that their new name was …. Vermont Public.

Vermont Public what?  Well, they’ve merged TV and radio. “Vermont Public probably strikes you as both familiar, and different – and that’s the idea. Our name has evolved to reflect who we are, and where we’re going. We’re still everything you count on – and we can do more together, and welcome more people into the fold,” says their announcement.

It strikes me as kinda stupid sounding. No mention of the main thing they do… media broadcasts and streams over radio, TV, cable and internet. No mention of news or information. It doesn’t say anything about who they are or where they are going. It seems more like the forgot to finish the naming process.