Adapting Corporate Apologies For Use By Children
Corporate America seems to have a new formula for “apologizing” when they’ve done something bad and need to improve their PR. We’ve seen it recently with Facebook and Starbucks.
“Even though we’ve done wrong,” they say, “trust us to make it better. You should expect more.” Note that this only comes after being caught.
It sounds great, doesn’t it? They realize the error and will make sure it never happens again.
If it works for CEO’s, then it should work for children.
