Brattleboro Memorial Hospital recognized for achieving exemplary marketing results
Brattleboro Memorial Hospital has received the 2013 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide.Each year, Constant Contact bestows the All Star Award to a select group of businesses and nonprofits that are successfully leveraging online marketing tools to engage their customer base, and drive success for their organization. Brattleboro Memorial Hospital’s results ranked among the top 10% of Constant Contact’s international customer base.
“We’re happy to be recognized by Constant Contact for achieving strong marketing results and connecting with our patients and community. Constant Contact’s tools have helped us better manage patient/community relationships and engagement” says Nicole Zinn, Communications and Social Media Manager.
Constant Contact customers using the company’s Email Marketing tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars:
- Level of engagement with email campaigns and events
- Open, bounce, and click-through rates
- Use of social sharing features
- Use of mailing list sign-up tools
- Use of reporting tools
“We’re always delighted when small businesses and nonprofits are successful,” said Gail Goodman, CEO of Constant Contact. “We’re honored to recognize Brattleboro Memorial Hospital as an All Star, and to be able to shine the spotlight on its achievements in 2013.”
BMH has provided healthcare services for over one hundred years. A licensed, 61-bed, not-for-profit community hospital located in southeastern Vermont, it serves a rural population of about 55,000 people in 22 towns in Vermont, New Hampshire and Massachusetts. The medical staff includes 137 board-certified physicians, both primary care and many specialists, and its 572 employees enjoy the help of over 110 active volunteers.
About Constant Contact, Inc.
Constant Contact wrote the book on Engagement Marketing™ – the new marketing success formula that helps small organizations create and grow customer relationships in today’s socially connected world. More than half a million small businesses, nonprofits and associations worldwide use the company’s online marketing tools to generate new customers, repeat business, and referrals through email marketing, social media marketing, event marketing, local deals, digital storefronts, and online surveys. Only Constant Contact offers the proven combination of affordable tools and free KnowHow, including local seminars, personal coaching and award-winning product support. The company further supports small organizations through its extensive network of consultants/resellers, technology providers, franchises and national associations.
Interesting
Interesting,
I was chosen for this status as well, for the second year in a row, and I’m not sure this is news.
When I received the notification, I didn’t think anything about it. I have only a few hundred contacts and only send an occasional e-mail out announcing a shamanic workshop, a Peru trip, or similar program. I have a high “open rate” and low “bounces” but otherwise I’m not sure what might have put me in their “top 10%”. I did one survey a couple of years ago, but otherwise my use of Constant Contact, while very useful for me, is remarkably unremarkable.
Really?
A marketing corp. gives an award for marketing and it’s news? This is like the AbFab episode when Edina goes to the PR PR Person’s lunch.