It is predicted that within the next year we will be forced to make the conversion to digital projection equipment here at the Northfield Drive-In Theatre. The digital conversion is the most significant advancement of technology in the movie industry since the introduction of audio soundtracks in the late 1920s. Just as the introduction of “talkies” led to the end of the “silent” movie era, digital projection technology will mean the end of 35mm film. This will be an enormous expense for us, especially given the fact that we are only a seasonal business.
If we are to survive this transition, we need your support in our snack bar, now more than ever! Strong concession sales are the only means of financing this huge capital investment. It is expected that more than half of the remaining 366 drive-in theatres in the US will be forced to close their doors. That would mean less than 200 surviving drive-ins, in an industry that was once more than 4,000 theatres strong. So as one means of supporting us we ask that you patronize our snack bar.
For over 64 years, we have endured through thick and thin as the only original family-owned and operated drive-in in the tri-state area! However, we will not survive this technological upgrade without your strong support in 2012. We strive to keep this lasting piece of Americana on the map here on Route 63, and we hope that you will help us endure this coming transition.
Thank you for your support!
- Northfield Drive-In Theatre