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Feb 20, 2003 to Feb 6, 2013

Pop Goes History: What Coca-Cola Tells Us About American History


Date & Time: 
Feb 26 2018 - 7:00pm - 8:00pm

The Coca Cola logo is recognized by 94% of the global population, making it the world’s most recognizable trademark. Both the logo and the product are so thoroughly identified with the United States that for many people Coke is the symbol of America.

Dr. Sanjukta Ghosh will explore 3 major themes in this multimedia talk: the use of images of women in Coke advertising; Coke’s role in shaping America’s involvement in World War II and the subsequent global economy; and Coke’s entanglement in imperial movements around the world.

Dr. Sanjukta Ghosh is professor of Media Studies and of Women's and Gender Studies at Castleton University, Vermont. A former journalist in her native India, she joined the University's Communication Department in 1991 after finishing her Ph.D. from the Ohio State University. Her dissertation focused on representations of women in Bollywood films. Since then, she has concentrated on researching South Asian representations in the U.S. media, publishing in a variety of international journals and in anthologies on race, gender and sexuality.

Location

Brooks M. O'Brien Auditorium, East Academic Building
19 River Road South
Putney, VT
United States

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